At Pomelo, we believe modern infrastructure can improve the lives of millions. And today, we take another step in that direction: together with Western Union and Pago Fácil, we launch a prepaid Visa card designed to transform the experience of sending and receiving money in Argentina. This new proposal aims to expand options for receiving money with two leading brands like Western Union and Pago Fácil.
This new proposal seeks to solve a specific challenge: how to offer a safer, more convenient, and cashless alternative for those who currently depend on cash. The Western Union card powered by Pomelo allows receiving money from remittances or credits directly into a digital account, eliminating the need to handle cash or carry large sums.
Western Union is a global brand, with millions of users in over 200 countries, and a significant presence in Argentina through its Pago Fácil locations. Its foray into the world of cards represents a natural evolution: adding financial technology to a network with strong capillarity and proximity to the public.
We found in Pomelo a team with proven experience, with whom we had already worked in other professional stages. In meetings, we got to know their cutting-edge technology, but what truly captivated us was their business model: flexible, with mostly variable costs and a clear commitment to joint growth. Andrés Uranga, Commercial Director of Western Union and Pago Fácil.
Receiving money directly into the account without moving cash.Making digital and in-person payments securely.Controlling expenses more simply, even without being banked.Accessing a modern financial tool from Western Union locations.We are very excited to support Western Union and Pago Fácil in Argentina, a global benchmark with a unique track record. With this partnership, we bring our technology and experience to enhance their value proposition in the local financial ecosystem, providing a concrete solution to millions of people who today need safe and modern alternatives to manage their money. Santiago Witis, Country Manager Southern Cone, Pomelo.
Western Union and Pago Fácil found in our platform a comprehensive solution that allowed them to launch their prepaid card in Argentina, meeting all technical, regulatory, and user experience requirements. These are the main features and components we developed and made available to them:
Card issuance and processing: we offered our end-to-end solution for prepaid card issuance and processing tailored to their business model. This includes product configuration, real-time transaction authorization, and direct connection to the payment network.BIN Sponsorship: We provide our Visa licenses so you can launch your card without needing your own, reducing time-to-market and simplifying local operations.Customized fraud prevention engine: We set up specific fraud rules, blocking lists, and real-time monitoring. This ensures operational security and protection against risks in every transaction.Ad hoc reporting: We develop customized reports, designed according to your specific needs and way of operating, to provide an accurate and tailored view of your business. This allows us to support your operation as efficiently as possible, facilitating real-time tracking and data-driven decision-making.Technical and regulatory support: In addition to technology, Western Union and Pago Fácil received dedicated support from our teams, including regulatory onboarding, local support, and strategic advice to scale the product.Thanks to this combination of capabilities, the Western Union and Pago Fácil team was able to focus on the go-to-market, while we handled the rest: infrastructure, operations, and scalability.
Want to learn more about how to launch your own card with our infrastructure? Visit pomelo.la
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