How we supported AstroPay in the regionalization of its card solution

When AstroPay, the global financial solutions wallet with over 10 million users, chose us as their technological partner to launch their AstroPay GOAT Card in Argentina, the challenge was clear: provide an impeccable payment experience to their users in record time. And thanks to our modular API-based infrastructure, cloud-native and designed to scale, they chose us again to expand their card solution to Peru and Brazil.

As part of our alliance, we managed to support them on this new path and launch their regional expansion quickly, combining agility, local compliance, and operational efficiency. Learn all the details below!

Why choose a technological partner with regional presence?

The answer is simple: because it allows you to launch financial products or services in several countries quickly, with local regulations resolved, without duplicating processes or starting from scratch.

At Pomelo, thanks to our one-stop-shop solution, we have been able to address all these key points so that AstroPay can adapt its value proposition in each market, thereby supporting its growth as a leader in the segment.

The key to our alliance with AstroPay was simplicity and efficiency: they needed to expand their card solution quickly, so the most efficient decision was to centralize the operation on a single comprehensive infrastructure. By doing so on our technology, they were able to maintain consistency in user experience across countries, with all operational and support processes unified. And of course, with significant savings in time and resources.

Pomelo became a true strategic partner. Beyond technology, they share our vision of regional growth, are always close, and understand our priorities. Their execution capability, agility, and customer focus were key for every new country we activated. Therefore, continuing to work together was a natural decision.

Alejo Sebo, Product Partnerships Director - Product Operations

Smart localization: how we adapted the AstroPay Card in each country

Although the core proposal of AstroPay is common across all markets: instant issuance, advanced security, and global acceptance, we make sure to customize it according to the local needs, regulations, and preferences of Argentina, Peru, and Brazil.

Each AstroPay card powered by Pomelo, in physical or virtual version, offers:

• 100% management from the app: PIN setup, limit control, instant activation/pause.
• Integration with Apple Pay and Google Pay for NFC payments, thanks to our physical card tokenization technology.

Additionally, AstroPay added a loyalty program with points, promotions, and personalized benefits by country, enhancing the user experience in their daily life.

Furthermore, thanks to our local presence and expertise, we support them with:

• the local issuance of their cards with our BIN Sponsorship licenses.
• Real-time processing of all transactions.
• Strategic advisory in each country, considering all Compliance and legal aspects.
• Rapid integration to their local wallets.
• The management and logistics of their physical cards.

At Pomelo, we understand that each client is unique, which is why we have worked closely with AstroPay to help them achieve their mission and challenging growth objectives. What we value most about our collaboration is their focus on innovation and quality of service, which aligns with our mission to transform financial infrastructure in Latin America.

Santiago Witis, Country Manager in Argentina and Chile at Pomelo.

AstroPay's success in the region is an example of how the right technology partner can make a difference. With our flexible and modular infrastructure, we managed to transform a regional vision into a tangible and scalable reality!